Aliza Licht is a social media superstar. A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.
Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self.
- Even though I have nothing to do with the fashion industry, Aliza’s advice worked for all careers.
- I loved the personal stories and experiences that were mixed in with advice and lists of do’s and don’ts. It made the read a lot more enjoyable and entertaining.
- Aliza had a great amount to say and could back it up with her personal experience. Sometimes you don’t know if the person really can “walk the walk” but Aliza really made a name for herself.
- Not a whole lot of gripes. Honestly, it was mostly stuff I know from working for the last 10 years in my chosen profession. BUT, that being said, the book would be great for newbies just coming on the field. This would be an awesome college graduation gift!